ICYMI: Quick Tip: How To Disable “Enhanced Ad Privacy” Targeted Ads Based On Your Chrome Browser History

Chrome’s “Enhanced Ad Privacy” quietly tracks your browsing to personalize ads. Here's how to find the hidden settings and turn it off.

Google has been gradually rolling out Chrome's "Enhanced Ad Privacy." Unless switched off, it allows websites and Google to target users with ads tailored to their exact online activities and interests using their internet history in the interests of Google's advertising profits.

A pop-up announcing this functionality has gradually appeared for users since the release of Chrome 115, indicating that you've been automatically opted in.

Here's how to disable these Settings in Chrome.